AFM Announces launch of Honor Your Vet Campaign!
May 29, 2015 at 1:40 PM
Garrisonville, Virginia, 17 May 2013 –Armed Forces Motorsports announced today the launch of a marketing campaign aimed at offering small companies and individual families an opportunity to support and honor our veterans through motorsports racing.
"The campaign, called "The Honor Your Vet Challenge,” is changing the face of motorsports marketing,” said Brittany Ecker, Co-Founder and Vice President of Armed Forces Motorsports. "The Honor Your Vet Challenge will give small businesses an opportunity to enter the motorsports marketing arena, where otherwise they could never afford the sponsorship price tag,” she remarked. "We will match small companies with other companies that complement each other, and continue that process until we have enough companies to fill the race car. In essence, their sponsorship will have greater value since these companies can work together,” she concluded.
According to Brittany, the Honor Your Vet Challenge will cost small companies $5,000 to participate for the race season, and then they are asked to challenge other companies to do the same. For their fee, small companies will have their company name and logo placed on the race car and hauler. Additionally, families are encouraged to participate in the challenge as well. "We are giving military families an opportunity to recognize a veteran in their family through our race program,” said Brittany. "For $250 a person, we will add the name, rank, branch of service and dates served on a special part of the race car,” Brittany added. "It's just a small way to say thank you for your service,” she added.
While veterans have their particular loyalty to the branch of the armed services in which they served, according to Brittany there is still a strong "One Team” bond between all who have served this nation in uniform, and AFM is working to unite those veterans with a single morale boosting program.
"AFM works to bring awareness and valuable resources directly to the veteran community. Through our racing and Outreach Program, we help educate the American people on issues affecting our veterans, and provide active duty servicemembers assistance in transitioning back into their civilian communities,” said Brittany.Brittany started AFM with her dad, Rick Ecker, a retired Marine with more than 22-years of service. "We are building a program never before seen in the racing industry,” said Brittany. "We are building a racing program that spans all motorsports...a program for veterans - by veterans,” said added.AFM is looking to launch their first race team(s) over the next few weeks. They are working with a team in the NHRA Top Fuel Division as well as a team in the Southern Super Series (Late Models).According to Brittany, AFM was created to attract and engage U.S .veterans and auto racing communities at the national and grassroots levels. Their mission is to connect veterans and their families with the world of motorsports racing and valuable transition assistance."We provide an entertainment venue for our veterans and give them something they can rally around,” said Brittany. "Through networking on and off the track, we support our veterans by helping them find and get the help they need, as well as raise awareness about veterans' issues,” she concluded.AFM is building teams all across the racing spectrum, to include NASCAR, NHRA, Hydroplane Boat Racing, Motocross, the GrandAm Racing series, and others. The platform on which AFM is built serves as an invaluable marketing tool that can help disseminate important information to veterans and their families. Moreover, AFM is working to reunite communities with their veterans through their National Show Car Program, and their Connect a Vet Town Halls.