The AFM Apparel and merchandise is an extension of our race programs and is designed to build and carry our brand to the local consumer. Military personnel are competitive by nature, so to capture that essence, our merchandise and apparel line is specially designed to cater to the motorsports enthusiasts within the military ranks, as well as their family and friends…bringing back the military spirit within racing.
The focus is to provide specially designed apparel and accessories that service men and women will be proud to wear…after all, AFM is their team. We are the first and only motorsports apparel program focused solely on the military, their families, friends and overall supporters.
Our intention is to build a merchandise and apparel program that will provide the funding for our foundation’s outreach programs, as well as provide the main source of funding for our race programs. AFM’s merchandise and apparel is currently being sold online. Our intent is to have retail space at our company headquarters, as well as gain retail space at the military exchanges around the world, as well as trackside at motorsports events across the country.
A portion of the proceeds from the sale of all AFM merchandise goes to support the:
The Vets On Track Foundation’s
"Drive 4 Vets” Community Outreach Programs
"Veterans’ Resource Summit”
Connecting Veterans to Needed Resources
"Little Hands Project”
Supporting Military Kids Suffering from a Life Threatening Illness
"Fresh Start Program” Program
Working to Help End Veteran Homelessness